Why I’ve blocked over 25,000 followers on Instagram

I’m feeling a little nervous writing this and don’t really know where to be begin… so I guess I’ll start at the beginning.

I downloaded Instagram back in December 2012 and quickly became addicted to taking pictures, using its fancy filters and sharing them in my own little space. I was very much a boho-loving kinda gal back then with kimonos, body chain necklaces and all the other accessories I could load on.

I then started my blog almost a year later in November 2013 as an extension of Instagram to share with my followers where different things were from. I cringe a little when I look back at my oldest posts but it also makes me feel super proud of where my blog is now and how far I’ve come not only in my writing but photography and editing skills too (well I’d like to think so anyway).

In 2014 that’s when I feel my Instagram began to really take off; I had just given birth to Hugo and we all know how Instagram loves babies! I became part of the Instagram motherhood community and it was amazing, it helped me feel less isolated on days when the weather was too bad to venture out and helped keep me sane talking to other like-minded tired mums.

I guess from there my IG just continued to grow slowly and steadily. I remember when I had about 8k followers there was a huge account that reposted my picture three times and because of that I think I must have gained an additional 1500 followers, I couldn’t believe it as things like that never happen to me. I remember hitting that first 10k soon after and again it was a slow and steady process from there.

So the major moment I want to talk to you about is when I fell pregnant with Remy in 2016. I was on about 37k followers at the time and I posted one of my first bump pictures and it must have somehow made the Explore page on Instagram as the likes sky rocketed to an eventual 5.8k likes. My average photo at the time ranged from anything between 600 – 1,200 so this amount of likes was crazy for me! My followers increased at the same time and I thought it was just down to the photo being on the Explore page. The same thing seemed to happen to some of my other bump photos but what I didn’t realise until looking into it more was that the followers didn’t seem like ‘genuine’ followers. For example, there were numerous profiles with strange profile pics or no profile pic at all, lots that looked they were from Asia or with bios in foreign languages, and often when I’d tap into the accounts I’d see they’re following thousands of accounts and posting pictures that didn’t look like their own and in general just looked spammy.

As soon as I realised what was going on I immediately started to take action. I firstly reported my problem to Instagram on numerous occasions but we all know that this is pretty futile as they never respond – even though I continued to report it on several different occasions. I contacted gurus who are clued-up on the ins and outs of Instagram but their feedback didn’t really help. I started blocking as many of these accounts as I could on a daily basis. I’m not kidding when I say for over a whole year I blocked over 100 accounts A DAY! I changed my username to see if the spammy followers would stop as they would no longer ‘find’ me but it didn’t work. I changed my password, I went private, I switched from personal to business account and back again, I stopped using hashtags and went back and deleted old hashtags in case they were latching onto an old hashtag like a virus,  I deleted the app and reinstalled it – and so on. Nothing worked! Even when I went private for a couple of weeks they were still there in my requests so I still had to spend time blocking them. Nothing worked. I felt like I was being punished and I had no idea why. It finally stopped at the end of January this year so for nearly two years I had to deal with the constant drain of sifting through my followers to block anyone who looked spammy. I nearly lost the will and wanted to delete my account on several occasions. On one side it was such a positive space for me but the constant cleansing of my account was a real time-consuming negative.

On a side note, I had someone message me on my home account @sallyfazelihome saying that she can’t find my main account anywhere and if I could help and when I looked into it I had blocked her by mistake thinking she was spam – oops – so if you’re reading this and can’t see my account too then please let me know and I shall search and unblock you! It’s so hard when people don’t have profile pics because the majority of those profiles for me have been spam accounts. Sorry in advance if I have mistakingly done this to you.

The reason I’m telling you all this is because I want to be totally transparent and for anyone else this may have happened to, it would be amazing to know that I haven’t been on my own. I’m sure some people will have noticed my followers dropping and it’s because I am on an official rampage to go through my followers once and for all and block anyone who looks like they’re spam, bots, strange or who hasn’t been active on it for years. So far I have blocked about 25,000 people (no joke) and I’m still going but hopefully not for much longer. I have sifted through starting from when I first downloaded Instagram – yep, going back six years – and I have a final 9,000 to sift through until I’ve gone through everyone on my followers list. It’s taken hours… days… maybe weeks. I actually dread to think how much time I’ve spent doing this but I just hope it’s not all in vain. I could easily unblock all these people and I’d suddenly shoot up in followers but I hope you realise my sincerity in all this and why I want to bring the happy back to my Instagram. Can you imagine for almost two years having to block that many people and the incessant frustration of such a chore? When all I wanted to do was not be on my phone but feeling like I had this ‘homework’ to do or else I’d have even more to get through the next day. It put me in such a negative space on a daily basis but I kept thinking, it’ll be positive in the long run.

FYI I found an app called ‘unfollow’ that helped me to see clearly who I was blocking and then select a few accounts at a time and block so many of them within the limits of Instagram. It was the only way I could do this without it taking up any more of my time. If you’re thinking of looking into this just make sure your two-factor authentication is on too and use wisely as I know that Instagram don’t tend to like outside apps but sometimes there is no other way.

So why have I being doing this?

I think it’s fair to say that many people wouldn’t care if they were attracting these sorts of followers because they just see their numbers go up – in fact, many people pay for followers purely to see their numbers surge – but for me it’s not about numbers… it’s about the quality of those numbers. I want to get to know my followers and it’s no use to me having ghost followers who never engage. And what’s more frustrating is to have followers who do want to engage but never see my photos because of the Instagram algorithm. I could write a whole other blog post about the algorithm if you’re interested… ugh, that’s another thing altogether!

Essentially, I put so much time and effort into my photos, writing the caption and trying to engage and have conversation with people as much as I can but it really is deflating when I see IG is hiding my pictures from the majority of my followers. If you look at any of my photos you’ll be able to tell what my reach is (the amount of people who see my pictures) because I always generally get 10% of people liking my picture to who sees it. For example if I only get 600 likes that’s because Instagram have only shown my picture to around 6,000 people. The same if I happen to get 2,000 likes IG has shown it to roughly 20,000 people. From talking to others, when I look at it from this perspective I do have good engagement if I compare it to the amount that see my work but I don’t if you compare it to the amount of followers I have. Does that make sense?

For the past two years the only thing that has got me through this gruelling time are the people who have continually showed their support, with a little tap to like my photo, leaving a little message, engaging on my stories, sharing my feed and just in general being a huge positive support! I am so incredibly thankful that there are people who are interested in what I’m doing and the photos and words I put out there. I feel very vulnerable opening up about all this as I know that some may be cynical or assume I have bought followers but I swear this is not the case and that’s something I am strongly against. My husband and close friends and family can vouch for the hours I put in daily to get rid of these spammy followers that even to this day I have no idea where they came from.

I also feel incredibly lucky that there are amazing brands who want to work with me. I want to share with you another blog post about this and how it has become my full-time job too. I feel so blessed and lucky that I get to do a job I love everyday even though I sure put in the hours!

There are so many other things I want to bring to the table, to open up about and share with you so keep watching this space! This is my first step of opening up about what’s been going on for me behind the scenes.

Fingers crossed as I sift through the last few thousand of my followers I’m doing everything I can to make sure that my followers are actual real people. I’m hoping that because of this I will hopefully pop up in more of my friends’ feeds. In your feed! On the same token, thank you for still following along on my journey, for every like, comment and action you’ve made to help show your support! It means the world and I appreciate it so much! Now, here’s to bringing the happy back and to focussing my energy on creating positive content and things that make me smile!

This blog post has ended up being way longer than I had planned but the situation is kinda hard to explain in a few words so I hope I’ve explained everything clearly.

If you have any questions please do leave them below or feel free to message me privately and I hope I can help. Or if you have any more insight into the problem I’ve faced that would be amazing!

Thanks for reading my lovelies!

Lots of love







  1. October 1, 2018 / 7:46 pm

    I love how honest you are being and it’s really refreshing! It must feel like a weight has lifted!! And about that algorithm!! I am a small account and it’s so hard to engage or find new followers! The new way definitely hasn’t done people like me any favours and just when you think you are getting somewhere it changes again! But a huge well done to you for having the will power to go through all those followers! Your account is fab and Iv followed your story for such a long time! I hope your success continues to grow! Lauren x

  2. Janine Hall
    October 1, 2018 / 7:54 pm

    Hey gurl!
    It’s so great to see you smashing insta like you do, there is no denying how much work you put into everything that you post & your interaction with people.
    I remember you sayong how you wanted to make it your full time job, you did it! Amazing work lady!
    I don’t have advice as Im so completely clueless still about social media. Heck, it was only a few months ago I realised that I could comment on stories!
    Keep up the fab work lovely & i’ll keep watching & liking & if I can work out how to do it oneday, then share your posts as well haha
    much love sista

  3. Janine hall
    October 1, 2018 / 7:55 pm


  4. RachieB
    October 1, 2018 / 8:02 pm

    Wow! What a brilliant blog post. I had absolutely now idea this happened or could happen. Totally understand your frustration and it’s grest to know that you’re in it for the genuine engagement and not the numbers. Well done lovely for being so honest and keep doing what you do!xxx

  5. October 1, 2018 / 8:17 pm

    I always miss your posts and it drives me mad because I love your page. The algorithm bugs me so much sometimes. Good for you sal

  6. October 1, 2018 / 8:31 pm

    Such a wonderful post Sally, something I definitely have been afraid of in the past as numbers have often felt like a security blanket but this just shows why we are still on ig and how the engagement is what we enjoy not the numbers


  7. Juliana
    October 1, 2018 / 8:37 pm

    What a labour of love Sally! I am not surprised that you have a heart for genuine engagement as that comes across throughout your posts and blog. I hope that in writing about this it will also encourage authentic followers to engage more not just on your account but on all accounts they follow. I’m sure all your hard will pay off in the long run and what an amazing example it sets for all those with large accounts!

  8. Jules
    October 1, 2018 / 9:43 pm

    Well done my love – it’s been a slog – but so worth it. I really hope that now you can draw a line under this – can’t imagine how much time you’ve had to spend and I bet even writing this post about it all has been draining, but I know how much this has all upset you. Much love – and well done darling xxx

  9. October 1, 2018 / 9:45 pm

    Refreshingly honest and well done. Love your account and little family. Such hard word getting rid of spammy accounts- makes you wonder whether the early days of insta was the best xx

  10. Emma Moore
    October 1, 2018 / 10:12 pm

    How annoying you’ve had to spend so much time doing this but it just proves how passionate you are about this which is great. I look forward to your blog about how you got started blogging and making it a full time job as it’s something I have considered trying too as a bit of fun xx

  11. Tia
    October 2, 2018 / 12:21 am

    Sally, you are amazing my love. So sorry you’ve had to get rid of spam accounts – they frighten me too and I block them as I realise they have followed me! Hence my number of followers. I love both your accounts keep doing what you do xxz

  12. Bridget
    October 2, 2018 / 6:52 am

    Thank you for the tip on that unfollow app… I’m going to check that out! I only have a small account (under 7k) but I always get weird spammy ones and I don’t know why!? It frustrates me when someone explained that your photo only gets shown to a number of people and those aren’t always genuine engaging accounts!!

  13. Sadé
    October 2, 2018 / 7:05 am

    Beautiful write up Sally x x

  14. Ayman
    October 2, 2018 / 10:13 am

    Well done darling, I know how hard you’ve worked at this and how much effort you put into creating YOUR space which inspires so many people – including me! x

  15. October 2, 2018 / 1:32 pm

    OH GOSH HONEY! I feel your pain!! You know my take on this subject!


  16. October 2, 2018 / 2:16 pm

    I love your Instagram Sally & your blog etc. It’s so brave of you to open up like that I think it’s great what you’re doing. I’ve not long started out but and gaining followers is slow but I get good engagement and have connected to a lot of people that do follow so hopefully slow steady will work well for me! Keep going and inspiring! Xx

  17. Leisa Boyle
    October 3, 2018 / 8:14 am

    Hi Sally,

    I wanted to read this blog the minute you wrote it but with a toddler and a newborn i had feeding to do first : ) I have been following you for almost 3 years now and i love seeing all your photos and hearing your stories. You are an inspiring woman : )

    Thank you for sharing I had no idea about the ‘dark side’ of Instagram shall we say. We do worry (i know i certainly do) about exposing our private life to others, especially our children, however, like you said Instagram also offers a very warm, loving and friendly environment for both men and women of all ages.

    Thank You Sally

    Leisa xxx

  18. October 23, 2018 / 2:45 pm

    Oh so sad just wrote the longest reply to this a happy positive one and it’s gone before I clicked done. Love this. Morgana and I were just talking about this after I spent three hours blocking crazy followers on my account. It seems they just came back under other names and it was so time consuming. I was wondering having you do it for so long have you seen a big difference. Is it worth the hours of unfollowing blocking these annoying accounts. I will keep going if you think it has helped you get seen to your followers and engagement better. I can’t stand that only 10% see my photos I long for day Instagram lets us choose to have chronological order again then I can see my friends again. Like yours never comes in my feed ever but I search for you because I love your photos. Likewise to a lot of my blogger friends I have to actively see if they have posted a new one. I don’t get Instagram algorithms it drives me mental some photos go amazing and others totally tank and I spend hours liking commenting and trying to engage with as many as I can. Glad I am not the only one with this problem. What app did you use to unfollow I don’t think I saw in the post. If you don’t mind em asking ? Lol Either way keep sharing your beautiful life with us hunny. Glad Morgana recommended you to me a long time ago.

  19. fazelisally@gmail.com
    October 23, 2018 / 8:37 pm

    Aw thank you so much Lauren your support means so much and it’s been so lovely getting to know you recently too xxx

  20. fazelisally@gmail.com
    October 23, 2018 / 8:38 pm

    Aw Janine, love you girl, thank you so much, such a super sweet message, means a lot xxx

  21. fazelisally@gmail.com
    October 23, 2018 / 8:39 pm

    Thank you Rach, yes so much that goes on behind the scenes but I’m glad I’ve done this now. So refreshing xx

  22. fazelisally@gmail.com
    October 23, 2018 / 8:40 pm

    Thank you Kelly, I know where you’re coming from as it happens to me too, just got to keep doing what we’re doing hey xxx

  23. fazelisally@gmail.com
    October 23, 2018 / 8:41 pm

    Absolutely lovely, I feel like I’ve formed so many lovely friendships from this app, it’s amazing really xx

  24. fazelisally@gmail.com
    October 23, 2018 / 8:43 pm

    Hi Juliana, thank you so much! Really means a lot to read your supportive message, lots of love xxx

  25. fazelisally@gmail.com
    October 23, 2018 / 8:43 pm

    Thank you sweetheart and thank you so much for always being there, love you so much xxx

  26. fazelisally@gmail.com
    October 23, 2018 / 8:44 pm

    I know, I often think that too, so hard to know isn’t it? Thank you for taking the time to comment xxx

  27. fazelisally@gmail.com
    October 23, 2018 / 8:45 pm

    Oh Emma, you should definitely go for it darling, you would inspire so many others!! It’s an amazing avenue too where you can talk about whatever is your hearts desire xx

  28. fazelisally@gmail.com
    October 23, 2018 / 8:46 pm

    Thanks so much Tia and I think it’s great to keep on top of it all too, you’re doing a fabulous job xx

  29. fazelisally@gmail.com
    October 23, 2018 / 8:47 pm

    Oh I know how you feel darling, just keep doing what you’re doing and keep it in its happy place 🙂 xxx

  30. fazelisally@gmail.com
    October 23, 2018 / 8:47 pm

    Thank you my lovely xx

  31. fazelisally@gmail.com
    October 23, 2018 / 8:47 pm

    Awwww love you so much, thank you my love xx

  32. fazelisally@gmail.com
    October 23, 2018 / 8:48 pm

    Yes I do darling and look at your new account now! 🙂 xx

  33. fazelisally@gmail.com
    October 23, 2018 / 8:49 pm

    Yes totally honey, so many people want a quick fix but you’re doing it right and building the right connections around you xxx

  34. fazelisally@gmail.com
    October 23, 2018 / 8:50 pm

    Hi Leisa, thank you so much for such an endearing message, it means more than you know! It’s so interesting knowing a little more about what goes on, I just hope it’s all good from now 🙂 xxx

  35. fazelisally@gmail.com
    October 23, 2018 / 8:54 pm

    Thanks Jenny, I feel so much better in my head for doing it almost like a spring clean if you know what I mean. I also guess it has made my engagement better because I have less followers but I think only time will tell when I look at my insights if IG seem to not hide my pictures as much. I’m glad I’ve done it though. We can message over on the gram about it… keep doing what you’re doing too as your photos are beautiful! xxx

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